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Category Archives: Website

PRorigins personal web

Five top tips to personalise your marketing

By | Brand, Content, Conversation, PR, Social Media, Strategy, Video, Visual, Website | No Comments

Hey there!
We think you’re fabulous!
We miss you!
Was it something we said?

How many times have you read an email and found yourself thinking, “Do I know this person?” Until you realize that it’s not a person, it’s an ad from a company you’ve used once.

Personalisation marketing or personalised content, ‘me-commerce’ has definitely made its mark as a digital priority in 2015.

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Blue arrows

SEO and PR – Can the Two Become One?

By | Blogging, Content, Conversation, PR, Search Marketing, SEO, Social Media, Website | No Comments

SEO: “Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”  (Webopedia)

PR: “The discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” (CIPR)

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Woman using her Mobile Phone in the street, night light environm

Is Your Website Mobile Friendly?

By | Blogging, Content, Mobile, PR, PRorigins, Website | No Comments

More people today are using mobile devices for tasks that they used to rely on their desktops.  And there’s no doubt they are visiting your website from  smartphones, tablets, and other devices so it makes sense anyway to accommodate this ever-growing group of visitors.

But, more importantly, Google’s latest announcement is that mobile friendliness is to become a prominent ranking factor in its algorithms.

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News. Media concept. Laptop, tablet pc, phone and newspaper.

What’s the Story?

By | Content, People, PR, Website | No Comments

Newsrooms should be at the heart of a company’s online presence. There’s no need to have separate social media and traditional newsrooms – they have or should have merged together.

Companies need to think about how their news is consumed. This needs a strategy that includes both external and internal audiences.

According to a 2014 report, the vast majority of organisations are not taking their online newsrooms seriously and have a long way to go to fulfilling their potential.

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