Category Archives: Social Media
We think you’re fabulous!
We miss you!
Was it something we said?
How many times have you read an email and found yourself thinking, “Do I know this person?” Until you realize that it’s not a person, it’s an ad from a company you’ve used once.
Personalisation marketing or personalised content, ‘me-commerce’ has definitely made its mark as a digital priority in 2015.
One post that is increasingly used on social media is the inspirational quote post.
From LinkedIn to Twitter, Pinterest, Instagram and Facebook, some people say they’re annoying and shouldn’t be used; others highlight them as a key tactic to boost engagement. Personally, I originally felt the former, but increasingly cannot deny this: for a lot of brands and individuals, they work. Read More
So you’ve decided to learn from business greats like Bill Gates and Richard Branson – who are strong believers in the power of communication – and appoint a PR agency.
Naturally we are going to agree with them and see PR as a vital part of your business marketing strategy.
The basis of PR is to listen, plan and then engage. Every year we spend hours working through the list of events, exhibitions, planned product updates, magazine feature lists and the general company updates to make sure activity is scheduled into a carefully considered works programme and agreed by the client.
PR turned to content marketing with the advent of social media, where we had more channels to distribute news and company activity, more ways to make our voice heard.
Twitter has recently taken over LinkedIn as the social network for salespeople. And with the launch of Periscope, It is now in the process of reinventing itself as a more visual platform.
But despite Twitter becoming integrated within an organisation’s marketing as a highly effective communication tool, there are still a common misconception that more followers equals a more successful campaign.
Shopping and Public Relations, my two loves – but are they connected in some way?
The first lesson I ever had in Public Relations was how to write a press release, ‘Sun style’ compared to a broadsheet equivalent – get all the news in the first paragraph to grab attention.
But does it now work at all in the new digital fast pace world of storytelling where every journalist, freelancer and blogger is looking for a way for news to personally stand out from the noisy crowd?
SEO: “Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.” (Webopedia)
PR: “The discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” (CIPR)