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Category Archives: Search Marketing

Blue arrows

SEO and PR – Can the Two Become One?

By | Blogging, Content, Conversation, PR, Search Marketing, SEO, Social Media, Website | No Comments

SEO: “Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”  (Webopedia)

PR: “The discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” (CIPR)

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love job web

Being Passionate in PR

By | Blogging, Content, PR, PRorigins, Search Marketing, Social Media | No Comments

“I’m really pleased to have met you because I sensed that you are hard working, passionate about what you do, driven and great at getting results. I know you can do traditional PR but you can also bring something new to the table as well.”

What a wonderful statement to receive. Having been in PR for over 10 years, the passion and drive is still there – especially with the new forms of digital, search engine and social media opportunities, which, whilst each present new challenges, but also offer great avenues to influence a client’s target audience.

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blog world

Blogging All Over The World

By | Blogging, Content, Conversation, People, PR, Search Marketing, Social Media | No Comments

Blogging – the way to create fresh content, tell stories and help Google to see we’re doing our bit to keep our websites updated, so return the favour and push us up the rankings – please.

But there is another side to blogging – the audience. Think about the origins of the world wide web, making a more accessible world. This is what your blog can do for your business.

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