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Category Archives: PR

2015 - 2016

Reflections on year one in business

By | Brand, Content, Conversation, People, PR, PRorigins, Strategy | No Comments

As we reach the end of the year, it’s natural to reflect on what has been achieved. And this December especially is pertinent as my business reaches the end of my financial year and first full year in business.

The year one journey has been as exciting as it has been tough and yet, having exceeded my own expectations, I am even more determined to grow and achieve much more in the year to come.

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PRorigins personal web

Five top tips to personalise your marketing

By | Brand, Content, Conversation, PR, Social Media, Strategy, Video, Visual, Website | No Comments

Hey there!
We think you’re fabulous!
We miss you!
Was it something we said?

How many times have you read an email and found yourself thinking, “Do I know this person?” Until you realize that it’s not a person, it’s an ad from a company you’ve used once.

Personalisation marketing or personalised content, ‘me-commerce’ has definitely made its mark as a digital priority in 2015.

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plannning web

To Plan Or Not To Plan – Is That The Question?

By | Agile Marketing, Content, Conversation, PR, PRorigins, Social Media, Strategy | No Comments

The basis of PR is to listen, plan and then engage. Every year we spend hours working through the list of events, exhibitions, planned product updates, magazine feature lists and the general company updates to make sure activity is scheduled into a carefully considered works programme and agreed by the client.

PR turned to content marketing with the advent of social media, where we had more channels to distribute news and company activity, more ways to make our voice heard.

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mannequins web

Seeing the Press Release like a Shop Mannequin

By | Blogging, Brand, Content, PR, PRorigins, SEO, Social Media, Strategy | No Comments

Shopping and Public Relations, my two loves – but are they connected in some way?

The first lesson I ever had in Public Relations was how to write a press release, ‘Sun style’ compared to a broadsheet equivalent – get all the news in the first paragraph to grab attention.

But does it now work at all in the new digital fast pace world of storytelling where every journalist, freelancer and blogger is looking for a way for news to personally stand out from the noisy crowd?

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