As we reach the end of the year, it’s natural to reflect on what has been achieved. And this December especially is pertinent as my business reaches the end of my financial year and first full year in business.
The year one journey has been as exciting as it has been tough and yet, having exceeded my own expectations, I am even more determined to grow and achieve much more in the year to come.
Hey there!
We think you’re fabulous!
We miss you!
Was it something we said?
How many times have you read an email and found yourself thinking, “Do I know this person?” Until you realize that it’s not a person, it’s an ad from a company you’ve used once.
Personalisation marketing or personalised content, ‘me-commerce’ has definitely made its mark as a digital priority in 2015.
So you’ve decided to learn from business greats like Bill Gates and Richard Branson – who are strong believers in the power of communication – and appoint a PR agency.
Naturally we are going to agree with them and see PR as a vital part of your business marketing strategy.
Cinderella’s famous quote is to “Have Courage and Be Kind.” And as more voices compete in the crowded digital space, businesses are taking a stand and stepping away from the “content machine” to reassess their digital marketing approach.
This is the world we live in
Where we’ll do anything to be seen
But at the end of our day
What value or return can we really glean?
The basis of PR is to listen, plan and then engage. Every year we spend hours working through the list of events, exhibitions, planned product updates, magazine feature lists and the general company updates to make sure activity is scheduled into a carefully considered works programme and agreed by the client.
PR turned to content marketing with the advent of social media, where we had more channels to distribute news and company activity, more ways to make our voice heard.
Social media is now a driving force behind company branding, customer engagement, and an excellent source to share content. In fact, many of us have been caught up in the social media whirlwind for quite some time now, but one platform is climbing up the content priority list, especially for B2B marketing.
Working from home is becoming increasingly popular, a path chosen by many (including myself) in the modern workplace, and it’s not hard to see why for those of us self employed, but also in employment.
Shopping and Public Relations, my two loves – but are they connected in some way?
The first lesson I ever had in Public Relations was how to write a press release, ‘Sun style’ compared to a broadsheet equivalent – get all the news in the first paragraph to grab attention.
But does it now work at all in the new digital fast pace world of storytelling where every journalist, freelancer and blogger is looking for a way for news to personally stand out from the noisy crowd?
According to the research by blogging community BritMums, the UK blogosphere currently commands an estimated £21m in fees from brand partnerships.
And yet, this survey suggested that only 13 per cent of brands knew how to work with bloggers.
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