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Category Archives: People

2015 - 2016

Reflections on year one in business

By | Brand, Content, Conversation, People, PR, PRorigins, Strategy | No Comments

As we reach the end of the year, it’s natural to reflect on what has been achieved. And this December especially is pertinent as my business reaches the end of my financial year and first full year in business.

The year one journey has been as exciting as it has been tough and yet, having exceeded my own expectations, I am even more determined to grow and achieve much more in the year to come.

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inspirational quote web

“Don’t quote me but….”

By | Content, Facebook, LinkedIn, People, PRorigins, Social Media, Strategy, Twitter, Visual | No Comments

One post that is increasingly used on social media is the inspirational quote post.

From LinkedIn to Twitter, Pinterest, Instagram and Facebook, some people say they’re annoying and shouldn’t be used; others highlight them as a key tactic to boost engagement. Personally, I originally felt the former, but increasingly cannot deny this: for a lot of brands and individuals, they work. Read More

Shot of two office workers working together at a computer

Ideas to Support Loyal Client Service

By | Brand, Conversation, People, PR, Strategy | No Comments

Talking to a colleague recently who was thinking about setting up on his own, his main fear was how to ‘get clients.’ It got me thinking. How do I get clients and why am I put forward or recommended to new client’s to pitch?

We’ve all seen the status updates: “85% of your financial success is due to your personality and ability to communicate, negotiate and lead. Shockingly, only 15% is due to technology knowledge (Carnegie Institute of Technology)

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Red Bull Flugtag in Moscow 2013

Content Marketing, or Marketing Content? Which One Gives You Wings?

By | Content, Conversation, Infographic, People, Social Media, Twitter, Video, Visual | No Comments

According to the Content Marketing Institute,  “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

Quite a challenge in today’s market when consumers search and expect to pull the information when they want it, in whatever format they want it and on the platform they choose, sometimes guided by just the first page of Google.  So how about marketing your content?

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