Social media is now a driving force behind company branding, customer engagement, and an excellent source to share content. In fact, many of us have been caught up in the social media whirlwind for quite some time now, but one platform is climbing up the content priority list, especially for B2B marketing.
Public Relations (PR) is an interesting field, is it the dark side of marketing? Here’s a clue.
Many people have a hard time defining it and it’s worth – is it media relations, event planning, internal corporate communication, writing, strategic planning, content marketing, social media …
In a world where infobesity is a real problem and customer attention span is shrinking by the second, information needs to be delivered quickly and easy to digest.
Welcome to the era of visual communications. Did you know 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster than text?
On the eve of one of the most important exhibitions in security, we show why trade shows are still so important to attend in marketing terms.
Attending a trade exhibition, either as an exhibitor or a visitor is an additional expense, and takes up much more time and resource than many other marketing activities. It means valuable time out of a business, and can incur significant travel costs, which has led to some questioning their value.
But done properly, trade events and exhibitions can provide a wealth of opportunity; new contacts, new clients, new industry issues to resolve, or additional work from existing clients.
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