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Category Archives: Network

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The Importance of Exhibitions

By | Network, PR | No Comments

On the eve of one of the most important exhibitions in security, we show why trade shows are still so important to attend in marketing terms.

Attending a trade exhibition, either as an exhibitor or a visitor is an additional expense, and takes up much more time and resource than many other marketing activities. It means valuable time out of a business, and can incur significant travel costs, which has led to some questioning their value.

But done properly, trade events and exhibitions can provide a wealth of opportunity; new contacts, new clients, new industry issues to resolve, or additional work from existing clients.

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