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Category Archives: Conversation

2015 - 2016

Reflections on year one in business

By | Brand, Content, Conversation, People, PR, PRorigins, Strategy | No Comments

As we reach the end of the year, it’s natural to reflect on what has been achieved. And this December especially is pertinent as my business reaches the end of my financial year and first full year in business.

The year one journey has been as exciting as it has been tough and yet, having exceeded my own expectations, I am even more determined to grow and achieve much more in the year to come.

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PRorigins personal web

Five top tips to personalise your marketing

By | Brand, Content, Conversation, PR, Social Media, Strategy, Video, Visual, Website | No Comments

Hey there!
We think you’re fabulous!
We miss you!
Was it something we said?

How many times have you read an email and found yourself thinking, “Do I know this person?” Until you realize that it’s not a person, it’s an ad from a company you’ve used once.

Personalisation marketing or personalised content, ‘me-commerce’ has definitely made its mark as a digital priority in 2015.

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plannning web

To Plan Or Not To Plan – Is That The Question?

By | Agile Marketing, Content, Conversation, PR, PRorigins, Social Media, Strategy | No Comments

The basis of PR is to listen, plan and then engage. Every year we spend hours working through the list of events, exhibitions, planned product updates, magazine feature lists and the general company updates to make sure activity is scheduled into a carefully considered works programme and agreed by the client.

PR turned to content marketing with the advent of social media, where we had more channels to distribute news and company activity, more ways to make our voice heard.

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Shot of two office workers working together at a computer

Ideas to Support Loyal Client Service

By | Brand, Conversation, People, PR, Strategy | No Comments

Talking to a colleague recently who was thinking about setting up on his own, his main fear was how to ‘get clients.’ It got me thinking. How do I get clients and why am I put forward or recommended to new client’s to pitch?

We’ve all seen the status updates: “85% of your financial success is due to your personality and ability to communicate, negotiate and lead. Shockingly, only 15% is due to technology knowledge (Carnegie Institute of Technology)

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Blue arrows

SEO and PR – Can the Two Become One?

By | Blogging, Content, Conversation, PR, Search Marketing, SEO, Social Media, Website | No Comments

SEO: “Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”  (Webopedia)

PR: “The discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” (CIPR)

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