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Category Archives: Brand

2015 - 2016

Reflections on year one in business

By | Brand, Content, Conversation, People, PR, PRorigins, Strategy | No Comments

As we reach the end of the year, it’s natural to reflect on what has been achieved. And this December especially is pertinent as my business reaches the end of my financial year and first full year in business.

The year one journey has been as exciting as it has been tough and yet, having exceeded my own expectations, I am even more determined to grow and achieve much more in the year to come.

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PRorigins personal web

Five top tips to personalise your marketing

By | Brand, Content, Conversation, PR, Social Media, Strategy, Video, Visual, Website | No Comments

Hey there!
We think you’re fabulous!
We miss you!
Was it something we said?

How many times have you read an email and found yourself thinking, “Do I know this person?” Until you realize that it’s not a person, it’s an ad from a company you’ve used once.

Personalisation marketing or personalised content, ‘me-commerce’ has definitely made its mark as a digital priority in 2015.

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mannequins web

Seeing the Press Release like a Shop Mannequin

By | Blogging, Brand, Content, PR, PRorigins, SEO, Social Media, Strategy | No Comments

Shopping and Public Relations, my two loves – but are they connected in some way?

The first lesson I ever had in Public Relations was how to write a press release, ‘Sun style’ compared to a broadsheet equivalent – get all the news in the first paragraph to grab attention.

But does it now work at all in the new digital fast pace world of storytelling where every journalist, freelancer and blogger is looking for a way for news to personally stand out from the noisy crowd?

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Shot of two office workers working together at a computer

Ideas to Support Loyal Client Service

By | Brand, Conversation, People, PR, Strategy | No Comments

Talking to a colleague recently who was thinking about setting up on his own, his main fear was how to ‘get clients.’ It got me thinking. How do I get clients and why am I put forward or recommended to new client’s to pitch?

We’ve all seen the status updates: “85% of your financial success is due to your personality and ability to communicate, negotiate and lead. Shockingly, only 15% is due to technology knowledge (Carnegie Institute of Technology)

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video

2015: The Year of Video

By | Brand, Content, Conversation, Facebook, Mobile, People, PR, SEO, Social Media, Strategy, Video, Visual | No Comments

HighQ has labelled 2015 as the year of video marketing and Facebook is now generating embed code for video you upload directly to their site.

From the launch of live video feeds on Twitter and the continued popularity of video on Facebook, Vine and Instagram, together with the accessibility of high definition video on every mobile device, videos are now making it into every interaction we’re making online.

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Brand like web

Your Brand, Your Connection

By | Brand, Content, People, PR, Strategy | No Comments

“Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Founder of Amazon

What does this mean? Provide something interesting; a good piece of content to talk about and share, and your target audience will naturally become your brand ambassador. Provide something boring or nothing at all and you will be ignored.

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