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Category Archives: Blogging

mannequins web

Seeing the Press Release like a Shop Mannequin

By | Blogging, Brand, Content, PR, PRorigins, SEO, Social Media, Strategy | No Comments

Shopping and Public Relations, my two loves – but are they connected in some way?

The first lesson I ever had in Public Relations was how to write a press release, ‘Sun style’ compared to a broadsheet equivalent – get all the news in the first paragraph to grab attention.

But does it now work at all in the new digital fast pace world of storytelling where every journalist, freelancer and blogger is looking for a way for news to personally stand out from the noisy crowd?

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Blue arrows

SEO and PR – Can the Two Become One?

By | Blogging, Content, Conversation, PR, Search Marketing, SEO, Social Media, Website | No Comments

SEO: “Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.”  (Webopedia)

PR: “The discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” (CIPR)

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Being Passionate in PR

By | Blogging, Content, PR, PRorigins, Search Marketing, Social Media | No Comments

“I’m really pleased to have met you because I sensed that you are hard working, passionate about what you do, driven and great at getting results. I know you can do traditional PR but you can also bring something new to the table as well.”

What a wonderful statement to receive. Having been in PR for over 10 years, the passion and drive is still there – especially with the new forms of digital, search engine and social media opportunities, which, whilst each present new challenges, but also offer great avenues to influence a client’s target audience.

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Woman using her Mobile Phone in the street, night light environm

Is Your Website Mobile Friendly?

By | Blogging, Content, Mobile, PR, PRorigins, Website | No Comments

More people today are using mobile devices for tasks that they used to rely on their desktops.  And there’s no doubt they are visiting your website from  smartphones, tablets, and other devices so it makes sense anyway to accommodate this ever-growing group of visitors.

But, more importantly, Google’s latest announcement is that mobile friendliness is to become a prominent ranking factor in its algorithms.

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blog world

Blogging All Over The World

By | Blogging, Content, Conversation, People, PR, Search Marketing, Social Media | No Comments

Blogging – the way to create fresh content, tell stories and help Google to see we’re doing our bit to keep our websites updated, so return the favour and push us up the rankings – please.

But there is another side to blogging – the audience. Think about the origins of the world wide web, making a more accessible world. This is what your blog can do for your business.

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