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Category Archives: Agile Marketing

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To Plan Or Not To Plan – Is That The Question?

By | Agile Marketing, Content, Conversation, PR, PRorigins, Social Media, Strategy | No Comments

The basis of PR is to listen, plan and then engage. Every year we spend hours working through the list of events, exhibitions, planned product updates, magazine feature lists and the general company updates to make sure activity is scheduled into a carefully considered works programme and agreed by the client.

PR turned to content marketing with the advent of social media, where we had more channels to distribute news and company activity, more ways to make our voice heard.

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