“Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Founder of Amazon
What does this mean? Provide something interesting; a good piece of content to talk about and share, and your target audience will naturally become your brand ambassador. Provide something boring or nothing at all and you will be ignored.
Good brands live their values, they play the game, they keep it fresh and this is all reflected in customer feedback. A good brand will consistently update social media channels, blogs and keep clients engaged and wanting more.
And a really good brand will make every individual think that the content was written and presented for them, and will provide all the tools to encourage this personal connection to be shared amongst online and traditional communities.
So, deliver on your promise and keep your work updated consistently, mix up your content and make it easy for your target audience to share your brand values.
Think of your brand in a different way. “A brand is no longer what we tell the consumer it is. It’s what consumers tell each other it is.”