Last year I wrote a post on the importance of exhibitions, and as the same one comes to a close, what has changed?
There is one simple answer, and that is the sheer scale of visual social media activity. With Twiitter’s trending ‘exhibitionselfie’, Facebook, Instagram and newly launched Periscope all used throughout by companies looking to make an instant impression.
Twitter has recently taken over LinkedIn as the social network for salespeople. And with the launch of Periscope, It is now in the process of reinventing itself as a more visual platform.
But despite Twitter becoming integrated within an organisation’s marketing as a highly effective communication tool, there are still a common misconception that more followers equals a more successful campaign.
Shopping and Public Relations, my two loves – but are they connected in some way?
The first lesson I ever had in Public Relations was how to write a press release, ‘Sun style’ compared to a broadsheet equivalent – get all the news in the first paragraph to grab attention.
But does it now work at all in the new digital fast pace world of storytelling where every journalist, freelancer and blogger is looking for a way for news to personally stand out from the noisy crowd?
According to the research by blogging community BritMums, the UK blogosphere currently commands an estimated £21m in fees from brand partnerships.
And yet, this survey suggested that only 13 per cent of brands knew how to work with bloggers.
Talking to a colleague recently who was thinking about setting up on his own, his main fear was how to ‘get clients.’ It got me thinking. How do I get clients and why am I put forward or recommended to new client’s to pitch?
We’ve all seen the status updates: “85% of your financial success is due to your personality and ability to communicate, negotiate and lead. Shockingly, only 15% is due to technology knowledge (Carnegie Institute of Technology)
SEO: “Methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines.” (Webopedia)
PR: “The discipline that looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” (CIPR)
Once seen as improper in professional use, smilies and emojis are changing the way we communicate, being led by a new generation whose time and attention is absorbed with a shorthand, digital language.
According to the Content Marketing Institute, “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Quite a challenge in today’s market when consumers search and expect to pull the information when they want it, in whatever format they want it and on the platform they choose, sometimes guided by just the first page of Google. So how about marketing your content?
Public Relations (PR) is an interesting field, is it the dark side of marketing? Here’s a clue.
Many people have a hard time defining it and it’s worth – is it media relations, event planning, internal corporate communication, writing, strategic planning, content marketing, social media …
HighQ has labelled 2015 as the year of video marketing and Facebook is now generating embed code for video you upload directly to their site.
From the launch of live video feeds on Twitter and the continued popularity of video on Facebook, Vine and Instagram, together with the accessibility of high definition video on every mobile device, videos are now making it into every interaction we’re making online.
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