“I’m really pleased to have met you because I sensed that you are hard working, passionate about what you do, driven and great at getting results. I know you can do traditional PR but you can also bring something new to the table as well.”
What a wonderful statement to receive. Having been in PR for over 10 years, the passion and drive is still there – especially with the new forms of digital, search engine and social media opportunities, which, whilst each present new challenges, but also offer great avenues to influence a client’s target audience.
PR today is still all about reputation management, creative writing and engaging with journalists at the core, for regional, national and trade coverage, but it’s taking content one step, or maybe lots of different steps further.
This content can now be considered blog material to keep a website fresh in Google’s eyes, it can be hinted at on twitter, and used in visual forms on Facebook, Instagram and Pinterest. Videos can use the same basis to influence YouTube. Really the opportunities with one piece of good content are endless.
This is why it’s such an exciting time for Public Relations. So whilst understanding the basics, and the core of the role, it’s integral, like any role to stay up to date and work with latest developments.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” Steve Jobs: 1955 – 2011