You may have noticed a few changes on your Twitter channel lately, not least that anyone can now poll, and also that the established ‘favourite’ has been replaced by a love heart.
The polls, initially only released to a select few verified accounts are now available to all, works natively and is embedded into the tweet itself. It is not compatible with third-party apps or clients such as Hootsuite or Tweetdeck.
The polls can be created by clicking on a small piechart in the right hand corner when drafting a tweet. They have a lifespan of 24 hours, and tweeters are informed of how long is left to vote, and how many people have voted – as well as the results in percentage.
For marketers, there are several ways the new polls feature can help:
- Customer led content decisions – finding out what customers like to hear about from you; for example ‘would you like to see more of ‘x’? Did you find ‘y’ useful? It will also make the consumer feel more included in your decision making process, which will always go down well.
- Market research for new products – whilst in its current simple form, polls can go some way to find out about whether there is an interest level in an idea, which can lead to more specific polls
- Performance tracking – if you are planning an advertising campaign you can conduct testing before you commit to the budget
- Increasing engagement – Asking questions has always been a great way to encourage engagement on social media, and polls had an easy way for brands to continue this trend.
- Collecting Data – Twitter polls can provide an easy way to gain first party data through surveys conducted
RIP Favourites: According to Twitter: “We are changing our star icon for favorites to a heart and we’ll be calling them likes. We want to make Twitter easier and more rewarding to use, and we know that at times the star could be confusing, especially to newcomers. You might like a lot of things, but not everything can be your favorite.
“The heart, in contrast, is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling you to convey a range of emotions and easily connect with people. And in our tests, we found that people loved it.”
The button sits in the same place, under the tweet. But it now blasts with red, rather than filling up in gold, and it’s now known as a ‘like’ not a ‘favourite.’
Twitter’s move brings consistency to its three major social networks. It’s also adding hearts to its six-second video app Vine (replacing the smiley icon), and live-streaming Periscope has used hearts since its launch last spring.