Monthly Archives: July 2015
The basis of PR is to listen, plan and then engage. Every year we spend hours working through the list of events, exhibitions, planned product updates, magazine feature lists and the general company updates to make sure activity is scheduled into a carefully considered works programme and agreed by the client.
PR turned to content marketing with the advent of social media, where we had more channels to distribute news and company activity, more ways to make our voice heard.
Social media is now a driving force behind company branding, customer engagement, and an excellent source to share content. In fact, many of us have been caught up in the social media whirlwind for quite some time now, but one platform is climbing up the content priority list, especially for B2B marketing.