Monthly Archives: June 2015
Last year I wrote a post on the importance of exhibitions, and as the same one comes to a close, what has changed?
There is one simple answer, and that is the sheer scale of visual social media activity. With Twiitter’s trending ‘exhibitionselfie’, Facebook, Instagram and newly launched Periscope all used throughout by companies looking to make an instant impression.
Twitter has recently taken over LinkedIn as the social network for salespeople. And with the launch of Periscope, It is now in the process of reinventing itself as a more visual platform.
But despite Twitter becoming integrated within an organisation’s marketing as a highly effective communication tool, there are still a common misconception that more followers equals a more successful campaign.