Monthly Archives: April 2015
According to the Content Marketing Institute, “Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
Quite a challenge in today’s market when consumers search and expect to pull the information when they want it, in whatever format they want it and on the platform they choose, sometimes guided by just the first page of Google. So how about marketing your content?
Public Relations (PR) is an interesting field, is it the dark side of marketing? Here’s a clue.
Many people have a hard time defining it and it’s worth – is it media relations, event planning, internal corporate communication, writing, strategic planning, content marketing, social media …
HighQ has labelled 2015 as the year of video marketing and Facebook is now generating embed code for video you upload directly to their site.
From the launch of live video feeds on Twitter and the continued popularity of video on Facebook, Vine and Instagram, together with the accessibility of high definition video on every mobile device, videos are now making it into every interaction we’re making online.