Ever wondered how search really works? What happens from the moment you press search on Google to the answers appearing?
Google has provided a fascinating insight into how it operates from algorithms to answers to help us understand how SEO work can help to ensure your answers and solutions are found.
“I’m really pleased to have met you because I sensed that you are hard working, passionate about what you do, driven and great at getting results. I know you can do traditional PR but you can also bring something new to the table as well.”
What a wonderful statement to receive. Having been in PR for over 10 years, the passion and drive is still there – especially with the new forms of digital, search engine and social media opportunities, which, whilst each present new challenges, but also offer great avenues to influence a client’s target audience.
More people today are using mobile devices for tasks that they used to rely on their desktops. And there’s no doubt they are visiting your website from smartphones, tablets, and other devices so it makes sense anyway to accommodate this ever-growing group of visitors.
But, more importantly, Google’s latest announcement is that mobile friendliness is to become a prominent ranking factor in its algorithms.
“Your brand is what people say about you when you’re not in the room.” Jeff Bezos, Founder of Amazon
What does this mean? Provide something interesting; a good piece of content to talk about and share, and your target audience will naturally become your brand ambassador. Provide something boring or nothing at all and you will be ignored.
Blogging – the way to create fresh content, tell stories and help Google to see we’re doing our bit to keep our websites updated, so return the favour and push us up the rankings – please.
But there is another side to blogging – the audience. Think about the origins of the world wide web, making a more accessible world. This is what your blog can do for your business.
Recent Comments