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Monthly Archives: February 2015

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Yours in Content

By | Content, People, PR, PRorigins, Social Media, Strategy | No Comments

For 2015 and the Content Marketing Institute, the results are in – UK Marketers have spoken and content marketing is here to stay, but has a different outlook from 2014.

The evolution of content marketing can be seen right from its core definition, as “a strategic approach focussed on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately to drive profitable customer action.”

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game

Play to Win at Content Marketing

By | Content, Conversation, People, Social Media, Strategy | No Comments

Take a step back for a moment and think about your business from your customer’s perspective – what are they seeing, thinking or hearing about you? Where are they getting their information?

Now think of your brand as a personality – what are your attributes? Are you helpful, creative and caring or is it all just about the hard sell and customer numbers. Why would someone stay loyal?

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