For 2015 and the Content Marketing Institute, the results are in – UK Marketers have spoken and content marketing is here to stay, but has a different outlook from 2014.
The evolution of content marketing can be seen right from its core definition, as “a strategic approach focussed on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately to drive profitable customer action.”
In a meeting and the question was asked, what is an infographic? The standard answer is it’s a graphical way to display information but after showing a couple of examples, the client was still confused.
On Valentine’s Day ten years ago, a group of former PayPal employees founded YouTube as an easy way to find and share videos.
Did they know it would grow to be the most powerful social media sites, second to Google in search, where 300 hours, or roughly 12.5 days worth of video is posted per minute?
Take a step back for a moment and think about your business from your customer’s perspective – what are they seeing, thinking or hearing about you? Where are they getting their information?
Now think of your brand as a personality – what are your attributes? Are you helpful, creative and caring or is it all just about the hard sell and customer numbers. Why would someone stay loyal?
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