HighQ has labelled 2015 as the year of video marketing and Facebook is now generating embed code for video you upload directly to their site.
From the launch of live video feeds on Twitter and the continued popularity of video on Facebook, Vine and Instagram, together with the accessibility of high definition video on every mobile device, videos are now making it into every interaction we’re making online.
Today, half of all video traffic is now routed to a mobile phone or tablet. And don’t be fooled that it’s just a consumer trend. According to MarketingTechBlog, more than 80% of senior executives watch more video than they did a year ago and three quarters of executives are watching work-related videos every week!
Given the choice, 59% of executives would rather watch a video than read an article. So whether you’re a B2C or B2B company, video is becoming essential in your digital marketing strategy.
So whether you’re thinking of online marketing, email, sales, social media or communication strategy, video should be on the agenda.
Here’s a few pointers to get yourself started, all based on keeping your target audience engaged with you and your video:
1) Think of a clear story and go through each scene in terms of content, visual and even location for your each stage of your filming
2) Make sure your ‘stars’ are engaging personalities and have practice runs with outline scripts if necessary before your actual filming.
3) Keep language simple so you don’t lose your target audience
4) Make it fun – use animation techniques and be happy to open up your business for the filming, creating a personality.
But remember; don’t just do a video for the sake of doing a video, just like you wouldn’t task your PR agency with writing something to send to press for no reason or of no clear interest.
Case studies are a great natural starting point as long as you have permission as just like the written form, there you have one of your customers endorsing you and also, you can film your work – and the next natural pointer – is before and after films.
So all in all, videos are and will continue to be effective for brand awareness, lead generation and online engagement.