Monthly Archives: December 2014
This week I did a presentation entitled “Demystifying PR” and my first question to the team of sales professionals, was what do you think is PR?
The first response was ‘Public Relations’ and whilst others were trying to cheat with the likes of Wikipedia, answers included ‘perception of clients and markets’, ‘a showcase of strengths’, using the media and creating awareness.
According to a recent LinkedIn post, traditional journalists cite eight factors which dictate the worthiness of a potential piece of content (how valuable it is.)
Negativity, closeness to home (proximity), recency, currency, continuity and uniqueness are the different analyses of what makes a great story – but in the world of content strategy, much more applies.