Monthly Archives: November 2014
Think about a Cosmopolitan (I do often) – it requires the perfect balance of vodka, cranberry juice, triple sec and lime juice to taste just right.
The same is true for the content produced on behalf of a company – it has to have the right balance of ingredients to gain a viewer’s interest and hold their attention.
As the Christmas advert ‘wars’ commence and big brands look to win our loyalty this festive season, what really is happening?
This year especially, although the adverts will inevitably play a crucial role in the battle for Christmas shoppers’ money, the campaigns are being driven by what is going on behind the scenes in their use of social media and technology to achieve maximum impact with their campaigns.