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Monthly Archives: October 2014

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Making People Smile

By | Content, People, PR, Social Media, Strategy | No Comments

18 months ago *Coca-Cola made a bet that storytelling would be the cornerstone of 21st century communications.

It replaced its corporate website with a digital magazine Coca-Cola Unbottled and launched food and music channels. “We realised that people like to smile,” says Ashley Brown, Group Director of Digital Communications and social media.

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News. Media concept. Laptop, tablet pc, phone and newspaper.

What’s the Story?

By | Content, People, PR, Website | No Comments

Newsrooms should be at the heart of a company’s online presence. There’s no need to have separate social media and traditional newsrooms – they have or should have merged together.

Companies need to think about how their news is consumed. This needs a strategy that includes both external and internal audiences.

According to a 2014 report, the vast majority of organisations are not taking their online newsrooms seriously and have a long way to go to fulfilling their potential.

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