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Monthly Archives: July 2014

Power of Social Media

By | Content, PRorigins, Social Media | No Comments

While it may be difficult to remember life without Facebook, Twitter and the general social media sphere – in reality it’s only been around for a decade.

And for business, it could be argued that the need to adopt social media strategy in marketing and allocate budget only began in 2011 with the launch of Facebook pages and emergence of LinkedIn company sites.

Since then, businesses have been inundated with opportunities in marketing and advertising and encouraged to take advantage of social media, allocating budget to adwords, advertising and creating content that works across multi-channel platforms.

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Leadership Concept

Power of Content

By | Content, PR | No Comments

A new white paper proposes five C’s to effective content marketing; convergence, channels, community, conversion and competitive advantage, taking account the latest trends in video and smart phone marketing.

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Identity target

What’s in a name?

By | Content, PR, PRorigins | No Comments

One of the first big decisions in setting up a new company is the name – as the one chosen will have numerous branding, marketing and web implications.

Your company name goes before you; it needs to reflect the core competence of the company but at the same time stand out from the crowd as memorable (for the right reasons) in making that all important first impression.

PRorigins itself is a name reflective of the timing of the company being established.

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