While it may be difficult to remember life without Facebook, Twitter and the general social media sphere – in reality it’s only been around for a decade.
And for business, it could be argued that the need to adopt social media strategy in marketing and allocate budget only began in 2011 with the launch of Facebook pages and emergence of LinkedIn company sites.
Since then, businesses have been inundated with opportunities in marketing and advertising and encouraged to take advantage of social media, allocating budget to adwords, advertising and creating content that works across multi-channel platforms.
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