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Monthly Archives: June 2014


The Importance of Exhibitions

By | Network, PR | No Comments

On the eve of one of the most important exhibitions in security, we show why trade shows are still so important to attend in marketing terms.

Attending a trade exhibition, either as an exhibitor or a visitor is an additional expense, and takes up much more time and resource than many other marketing activities. It means valuable time out of a business, and can incur significant travel costs, which has led to some questioning their value.

But done properly, trade events and exhibitions can provide a wealth of opportunity; new contacts, new clients, new industry issues to resolve, or additional work from existing clients.

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Change your words, change your world

By | Content, PR | No Comments

This is the title of a book by Andrea Gardner, who also created a youtube video to illustrate the power of the concept.

On a personal level, we use words every day to communicate, to express our feelings and thoughts, but we often forget how powerful they can be and how important it is to choose them with care to get the right message across.

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Why traditional newspapers are here to stay

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Jerry Seinfeld said “It’s amazing that the amount of news that happens in the world every day almost just exactly fits the newspaper.”

It’s easy to argue that the growth of social media has negated the need for the humble newspaper; turning us all into citizen journalists with an ability to update our own target audience (friends, communities or family) with news instantly.

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