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Monthly Archives: March 2014


What’s all the fuss about infographics?

By | PR | No Comments

The volume of infographics goes up more than 1% each day.

Why are they so successful? Principally – it’s just taking a subject, (that you probably could just as easily write a feature,) sprinkle in some icons, graphic and statistics and product what – a little picture show? A decorated article? A busy page?

What’s so great about infographics?

Back to basics psychology: a picture paints a thousand words sound familiar? 90% of information enters our brain visually?

Infographics are a great way to demonstrate expertise on a chosen topic and help visualize relevant statistics for easy understandings by a target audience, in an interesting and often unique (and fun) way.

And when done well and shared on social media, it’s likely others will want to share your infographic to help heighten brand awareness and encourage links back to your site to generate higher traffic.

For PRorigins – it’s part of the evolving nature of content marketing and we’d love to help you nurture your findings into something visual, exciting and shareable.

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